Amgen / Osteoporosis

The client was looking for a way to create awareness of osteoporosis and the signs that women should be looking for. This tactic was to have a presence throughout the healthcare provider’s office. Often, osteoporosis is not addressed by the doctor because it is considered less important than other diseases. These posters pose questions and ask the patient to “Break the Silence” before they break a bone. I worked on concept, art directed and designe of this series.