Abbott – PediaSure Nutritional Drink for Children
As a Senior Digital Designer on this brand I was very involved in the look and feel of the emails that evolved out of the brand refresh in 2022.
Email examples
Branding evolution mood board
Branding Refresh
I collaborated with a team of three Senior Designers tasked with revitalizing our brand’s visual identity. Final concept, titled "Pathways," stood out for its bold departure from the existing brand. Despite being the most unique option, the client appreciated the innovative approach and conceptual depth. Inspired by the distinct shapes within the PediaSure giraffe’s neck, I developed a cohesive design strategy that seamlessly extended across various channels and mediums.
Surprise and Delight Kit Mock Up
Surprise and Delight Kit Inside Contents
Surprise & Delight Direct Mail kit
This box was sent to consumers that were PediaSure loyal customers. Along with a recipe card, intro letter and a summary of all the goodies inside the PediaSure Grow & Gain drink, this box included 4 free full-sized bottles of the nutritional drink.