Amgen–Protality/Protality Advance Website
Protality launched in January. It is a nutritional drink that helps consumers get the vitamins, nutrition and HMB needed to keep and maintain the muscle mass needed when losing a large amount of weight. The new, Advance version was added to the Protality portfolio in August. I worked on the design, update and addition of all landing pages as well as subsequent sign-up/thank you and other web pages protalitynutrition.com
Launch Branding
As one of three Senior Designers responsible for developing the visual identity of a new launch brand, we were given only the packaged Protality bottle as inspiration. With creative freedom to define the rest of the visual direction, I developed a concept that was ultimately selected to lead the brand’s identity moving forward.
Healthcare Provider Kit
Protality Social Launch Hype Video
Protality Vitamins & Minerals Video